{"id":190,"date":"2024-03-10T12:53:37","date_gmt":"2024-03-10T11:53:37","guid":{"rendered":"https:\/\/learn.smiletomove.it\/?post_type=mto-course&p=190"},"modified":"2025-09-03T08:31:37","modified_gmt":"2025-09-03T07:31:37","slug":"2-corporate-storytelling","status":"publish","type":"mto-course","link":"https:\/\/pcm3.smiletomove.it\/index.php\/course\/2-corporate-storytelling\/","title":{"rendered":"#00 CORPORATE STORYTELLING (on demand)"},"content":{"rendered":"

CORPORATE STORYTELLING
<\/b>Dalla cultura aziendale a una storia che ci appartiene e che si evolve nel tempo: comprendere e usare il potere trasformativo delle storie come asset fondante della comunicazione interna.\u00a0<\/p>\n

<\/span><\/b>Lezione on demand<\/b><\/span><\/p>\n

Perch\u00e9 le storie contano<\/b><\/h3>\n

\u201cLe storie sono congegni perfetti\u201d<\/span>
<\/span>Il motore di una storia.<\/span>
<\/span><\/i>Conflitto \u2192 Trasformazione.<\/span><\/p>\n

\u201cAttenzione allo Storywashing\u201d<\/span>
<\/span>Un racconto non basta se non \u00e8 coerente con la realt\u00e0.<\/span>
<\/span>\u00a0<\/span><\/p>\n

Dalla storia all\u2019esperienza<\/b><\/h3>\n

L\u2019Employee Journey come storia<\/span><\/i>
<\/span><\/i> \ud83d\udc49 Awareness (Senza) \u2192 Consideration (Apprendimento) \u2192 Conversion (Con).<\/span><\/p>\n

Onboarding = primo capitolo<\/span><\/i>
<\/span><\/i> \ud83d\udc49 \u201cOgni esperienza \u00e8 una storia incarnata\u201d.<\/span><\/p>\n

\u00a0<\/p>\n

La Core Story aziendale<\/b><\/p>\n

La Core Story<\/span><\/i>
<\/span><\/i> \ud83d\udc49 EVP, Purpose, Cultura.<\/span><\/p>\n

Da comparsa a protagonista<\/span><\/i>
<\/span><\/i> \ud83d\udc49 Ogni dipendente \u00e8 un personaggio.<\/span><\/p>\n

\u00a0<\/p>\n

Strumenti pratici<\/b><\/h3>\n

Smontare e rimontare<\/span><\/i>
<\/span><\/i> \ud83d\udc49 Metafora Lego\/puzzle.<\/span><\/p>\n

Le 3 domande<\/span><\/i>
<\/span><\/i> \ud83d\udc49 Che problema risolvi?<\/span>
<\/span> \ud83d\udc49 Che tipo di aiutante sei?<\/span>
<\/span> \ud83d\udc49 Cosa succede a chi vive la storia che racconti?<\/span><\/p>\n

\u00a0<\/p>\n

Applicazioni HR<\/b><\/p>\n

Recruiting<\/span>
<\/span> \ud83d\udc49 La candidate story come viaggio.<\/span>
<\/span><\/p>\n

Onboarding<\/span>
<\/span> \ud83d\udc49 Primo giorno come \u201cinizio storia\u201d<\/span>
<\/span><\/p>\n

Retention<\/span>
<\/span> \ud83d\udc49 Storie di crescita interna.<\/span>
<\/span><\/p>\n

Cultura<\/span>
<\/span> \ud83d\udc49 Celebrare storie autentiche.<\/span>
<\/span> \ud83d\udcf8 Festa, momento reale (non stock patinato).<\/span><\/p>\n

Chiusura<\/b><\/h3>\n

Richiamo all\u2019aneddoto iniziale.<\/span>
<\/span> \ud83d\udc49 \u201cLe storie non sono reali, ma sono vere.\u201d<\/span>
<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

CORPORATE STORYTELLINGDalla cultura aziendale a una storia che ci appartiene e che si evolve nel tempo: comprendere e usare il potere trasformativo delle storie come asset fondante della comunicazione interna.\u00a0 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STORYTELLINGDalla cultura aziendale a una storia che ci appartiene e che si evolve nel tempo: comprendere e usare il potere trasformativo delle storie come asset fondante della comunicazione interna.\u00a0 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